Tazo Tea

For Tazo, we set out to capture the joyful essence of tea, both in the moments it is enjoyed and in the ingredients that make it special. We conducted a two-day lifestyle shoot across four locations, photographing four models experiencing Tazo in bright, authentic settings filled with positive energy through the people, wardrobe, and environments. We also captured 26 tea ingredients in a variety of ways, including thinly sliced leaves glowing in light, rich powders, and whole botanicals, creating a flexible library for the brand. These vibrant and uplifting images became central to Tazo’s website design and supported the Sip Joyfully launch campaign and October Chai campaign, bringing the spirit of Tazo to life across every touchpoint.