At Lightship, I lead photo and video production, owning shoots from concept through final delivery. Across lifestyle campaigns, towing content, and product storytelling, I make the key creative calls: casting talent, selecting crews, scouting locations, and directing on set. Through post-production, I stay close to every detail to ensure the final work feels unmistakably Lightship. The result is a cohesive body of work that has become central to how the brand communicates its product and the lifestyle around it.